Social Media Marketing
Become a Digital & Social Media Marketing Expert
Module 1- Planning in Social Media Marketing- How to select your social network presence
- Introduction: Traditional vs New forms of marketing
- Digital marketing and social media: How they work together
- What is social media?
- How social media, aligns with your business goals
- Building a social media strategy
- Concept of virality
- Key steps in building a presence
- Identifying your target audience and key branding messages
Selecting your social network presence:
Things to remember: A few pitfalls of social media
Module 2 – Building an online presence and engaging your target market, through Facebook pages and start earning
- Profiles Vs Groups Vs Pages
- Facebook for Business- first steps in creating a fan page
- Facebook Page features: apps, milestones and more
- Telling an effective business story using Facebook timeline
- Content Management: tips and effective strategies for user engagement
- Marketing your products, and the right mix of Promotional VS Informative posts
- Dealing with trolls and angry customers effectively
- Using Instagram effectively, alongside Facebook
- Learn about Social Media Tools
- Managing Facebook Live Videos and learning about its benefits
- Learn about how to earn money through social media platforms
- Managing Paid Advertising System
Module 3 – Twitter & Instagram page management for brands and different businesses
- Twitter and Instagram profiles, photo-streams and backgrounds
- Important terminology to understand
- Lists and creating favorites
- Strategies to increase and engage followers
- Effective event management techniques and hashtags
- Tools to use Twitter & Instagram even more effectively: using third-party apps
- Tip and Tricks to get Twitter and Instagram post engagement and post likes/favorites
- Twitter analytics
- Paid Twitter and Instagram Advertising
Module 4 – Techniques to Go Viral through Social Media
- Add 1,000s of fans and followers on Facebook, Twitter, Instagram & YouTube
- Improve SEO and search result rankings for your website
- Ensure readers and viewers are sharing and liking your content
- Grow your email list and turn every link into a sales opportunity
- Optimize your posts & videos for maximum engagement
- Place Facebook, Google+ and Twitter login buttons on your website or blog
- Turn YouTube videos into profitable leads
- Use Quora as a means of demonstrating authority and boosting sales
- Social Media Tips & Tricks
Who Should Join Social Media Marketing Course?
- Aspiring entrepreneurs and startups.
- Those looking to forge a career in Social Media Marketing Field.
- Those looking to add additional skills and qualifications to their resume.
- Businesses intending to begin Social Media campaigns and online presence.
Benefits of Social Media Marketing:
- By the end of this course, the student will be able to understand and define specific social media marketing terminology.
- Will be able to plan and develop a social media presence for a brand, company or business on various networks, depending upon target audience.
- Comprehend fundamental concepts of content management and user engagement on social media platforms.
- Can Implement tips, tricks and strategies to inform and entertain users via their social media presence.
- Will be able to Optimize your social media posts for maximum engagement & can Improve search result rankings for your website.
- Marketing a brand on social media, with a limited budget, as an entrepreneur or as a social media executive.
Add 1,000s of fans and followers on social media platforms.
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